Custom software will generally produce the most efficient system as it is can provide support for the specific needs of the business. This will usually result in the best-targeted service improvement and ensure that the software meets your particular preferences and expectations. This might not be available in an off-the-shelf solution and so custom software solutions will tend to provide greater efficiency or better customer service.

Custom software is usually the best solution for critical functions, including content management, inventory management, customer management, human resource management. However, it can be of value elsewhere – particularly with respect to data visualisation and analysis. With the volume of data being generated by modern integrated solutions, it is crucial for all staff to be able to mine that data effectively without specialist technical knowledge. This makes custom solutions very cost-effective and highly productive.

At Pulse Advanced Media we have done a range of custom software projects for clients using technologies appropriate to the context. We can offer bespoke ecosystems that give a window to the underlying data allowing users to visualise the data in the clearest and most efficient possible way. To ensure ease of editing and updating we use industry standard Content Management Systems. This gives power to users to add and edit content without requiring high level technical knowledge. So, from the moment the system is live, you will be getting the most from it with minimal training overhead.

We develop custom software as an iterative process, allowing all nuances and possible hidden risks to be taken into account as part of the development process. This includes issues which may not have been considered in the original requirement specifications, but which may emerge as critical elements of a final solution. This flexibility ensures we can offer you a high-quality bespoke solution that precisely meets your needs.

All our design is responsive design ensuring that it can be used efficiently on any device from desktops right through to mobile devices.